Francisco Saez

Francisco Saez

Publimetro Móvil

Product: Publimetro News App
Role: Product Manager (Team of 5)
Year: 2015-2016


  • Objective-C (Native iOS App) 
  • Java (Android)
  • Ruby on Rails

Notes/Post Mortem:

  • Re-built API/data architecture to optimize JSON Calls.
  • Built from ground up iOS and Native News experiences.
  • Analyzed usage data to define new Editorial guidelines.
  • Created “perfect article template” based on most read articles and App usage.
  • 370% Average traffic uplift after launch of new Apps.
  • 54% Average uplift in Appstore and GooglePlay Ratings after launch
  • Reached Ranking nº1 in Appstores, Category “News and Entertainment” In Chile
  • Honoree at The Webby Awards 2016 | News Apps